Twitter break after Dilwale: Shahrukh Khan is one of those celebrities who focuses more on connecting with his fans through twitter.
Even while shooting and promoting Dilwale, he did a massive and regular promotion through twitter. Sharing photos from sets, sharing songs, reminding dates was his daily routine. But after the release of Dilwale, since 27th December he has taken a break from twitter.
His fans were missing him so much that a new trend of “Miss You SRK” appeared as a top trend. The reason behind the absence might be the unsuccessful run of the film at domestic box office. Even after collecting 150 crores in India and 380 crores worldwide this is a below average performance from King Khan due to his rapport and expectations. The film was expected to do a 200 crores business at its minimal. Although Dilwale has won from Bajirao Mastani worldwide but it has lost to Ranveer starrer in India by a huge margin.
Speculations are also there in the industry that everything is not sound in between SRK and Rohit Shetty. The duo who were celebrating together after the massive success of Chennai Express are having some problem over the film’s failure in India. No one will deny that many distributors have lost money in domestic market as the film was sold for a record price.
SRK was depending on this film as his next film FAN is also for niche audiences and Raees will clash with Sultan on Eid. Although SRK has sustained his film in worldwide collections and thus apparently Raees has a upper hand over Sultan as Dilwale again won a clash with Bajirao Mastani. But trades are favouring the Salman starrer on Eid and there are possibilities that the clash will be averted.
